Agender
In 2015, the British department store chain Selfridges decided to merge its men’s and women’s departments and launch five new unisex collections, as well as 40 existing brands that could be worn by any gender. It also removed all the mannequins from the windows in order to create a shopping experience they call “Agender.” The idea was to create “an environment in which you are given the freedom to transcend notions of ‘his’ and ‘hers’, as you simply find your most desired item by color, fit and style.” The store is also designed in the shape of a house to create a home-like feel.
