Brands That Are Saying ‘Bye’ To The Gender Binary

Blurring The Lines

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The creator of the Los Angeles based, gender-neutral clothing brand 69 has chosen to keep their gender identity a secret in order to “embody the idea of a genderless non-demographic brand.” The line consists of cocoon dresses and tunics in cotton, linen, and denim modeled by both men and women. Celebrities like Rihanna and Kylie Jenner have been seen wearing the fashions. The line is sold in New York, in stores that carry both women and men’s fashions, and LA, though mostly in women’s clothing stores. Despite the latter fact, the owner claims that the brand is also popular among men.