Aisles For Everyone
Last year, mega-retailer Target made its first step toward making the franchise more gender inclusive by keeping its toy, home, and entertainment departments gender-neutral. For years the aisles have been separated and color-coded: pink for the girls files, filled with things like Barbies and tiaras, and blue for the boys, with cars and superheroes. Now the toys are simply organized according to the type of products. They then released Pillowfort, a kids’ bedding and decor collection that still offers styles in gender specific colors like pink and blue, but also offers plenty of gender neutral color motifs.
