This Prada Store Is Located In The Middle Of Nowhere

If you drive nearly 40 miles down US Route 90 from Marfa, Texas you will be met with telephone poles, a wide-open road, and a Prada store! The store, which doesn’t resemble the opulence of a typical Prada location, sits inside of an old building with a dirt parking lot.

Named Prada Marfa, the location doesn’t actually sell Prada items, instead it’s an art installation by artists Michael Elmgreen and Ingar Dragset.

While the art installation isn’t actually endorsed by Prada, company chairwoman, Miuccia Prada, gave the artists permission to use the logo. Muiccia even picked out the collection of shoes and bags contained inside.

Unfortunately the store isn’t actually open for business. I guess we could call this the ultimate window shopping experience. 

The building sits by itself and for that reason it offers a stark contract to its surroundings, much like Prada items often stand out when being worn. 

All of the items are from the fashion houses fall/winter 2005 collection.