Did you know that fruits and vegetable producers will throw away food that doesn’t “look right” for store shelves?
Realizing the amount of food waste that was being produced by growers, a French supermarket decided to buy that fruit, and market it as a tasty alternative.
The Intermarché supermarket chain has proven that you can change a consumers opinion for the better, while saving a ton of food.
The company transformed disfigured fruits and vegetables into soups and fruit juices. The products became so popular that they actually ran out of product after a very short period of time.
