Spuds Slowly Faded Away After Budweiser Sobered Up
Photo Credit: Jim Smeal/WireImage via Getty Images
Spuds MacKenzie returned for one last Super Bowl appearance in 1989. This commercial was different than any before. Thanks to Spuds’ popularity and eventual backlash, Budweiser began a campaign pushing responsible drinking.
The newly sobered-up Spuds sat in a chair with three Spudettes and played guitar. There was no beer featured in the image. At the end of the spot, a tagline appeared that read, “Know When to Say When.” After that, Spuds slowly faded out of all advertising for the beer company.
