Bud Light Sales Increased By 20 Percent
Photo Credit: Michael Ochs Archives/Getty Images
Between 1987 and 1988, Budweiser saw sales for Bud Light increase by 20 percent. Business was booming, and everyone wanted to know what the secret to Spuds’ success was. According to Bill Stolberg, there’s not really a secret at all.
Stolberg worked on the original campaign and said Spuds was so popular because no one ever acknowledged that he was a dog. Watch any advertisement, and you’ll notice there’s never a reference to Spuds having four legs and a wet nose. When asked what kind of breed Spuds was, Stolberg replied, “he’s not a dog, he’s an executive.”
