Marketing doesn’t always start with a TV commercial or carefully placed internet ad. Oftentimes, companies grab our attention subconsciously, placing hidden messages inside of their logos.

While these messages are left in plain site, you might not have noticed them, so we are here to help.

After you check out these cleverly hidden messages from some well known company logos, feel free to share others you may have stumbled across.

1. Amazon – From A to Z

The Amazon logo is so simple, yet brilliant. The arrow on the logo points from A to Z. The message? Amazon carries every product from A to Z.

2. Baskin Robbins – 31 Flavors

The Baskin Robbins logo is highlighted by a half colored B and R. If you look closely those pink highlights create the number 31, as in 31 flavors.

3. Coca-Cola And The Denmark Flag

This was a happy accident for Coca-Cola, it turns out that the second “o” in the logo actually looks like the Denmark flag. Coca-Cola even launched a campaign in the country to support its accidental luck.